Audience: Anyone
Prerequisites: None
Audience: Anyone
Prerequisites: None
In-Person
Online
What Is Strategic Planning?
• Where does strategic planning fit into the overall strategic management?
• What is the best approach to strategic planning?
• How does strategic planning compare to strategic thinking?
• How would you use a handy method to set objectives and popularise them?
Strategic Planning Process
• What are the five stages of strategic planning?
• What is logic model?
SWOT Analysis
• What is SWOT analysis?
• What are the 4 P’s of marketing and how can they help you while applying a SWOT analysis?
• What are the strengths and weaknesses of carrying out a SWOT analysis?
Five Forces Analysis
• What is the Five Forces analysis?
• How can you identify threats in a given industry?
• PESTLE Analysis
• What is PEST, PESTLE or PESTEL analysis?
• How can you use PEST analysis to obtain a macro-environmental picture where a business operates and make strategic decisions based on that?
Growth Share Matrix
• What is the growth share matrix and why was it created?
• How can you evaluate business units in relation to each other and their market in order to make better strategic decisions?
• How can you monitor the progress of business units and plan ahead as products go through their product life cycle?
Balanced Scorecard
• What is a balanced scorecard?
• What are the three generations of the balanced scorecard and what was needed for the creation of each new generation?
• How can you carry out strategic mapping, set objectives and achieve them?