Microsoft Dynamics 365 Marketing Training MB-220 Information

Key Point of Training Programs

• Objectives

  Configure advanced settings.
  Manage marketing content, templates and integrations.
  Create and manage leads.
  Design and create marketing forms and pages.
  Create and manage segments.
  Set up and launch customer journeys.
  Create and manage events.
  Distribute and analyse surveys.
  Continue learning and face new challenges with after-course one-on-one instructor coaching.

• Microsoft Dynamics 365 Marketing Training MB-220 Delivery Format

  In-Person

  Online

• Microsoft Dynamics 365 Marketing Training MB-220Outline

  Module 1: Configure Dynamics 365 Marketing
  In this Module, you will learn how to:

  Set up your Marketing application
  Configure advanced settings such as organisation, business management, and content
  Set up your asset library
  Configure domain authentication
  Lessons

  Set up and manage Dynamics 365 Marketing
  Configure marketing settings
  Domain authentication, email best practices, and GDPR
  Manage assets and content settings

  Module 2: Manage customers in Dynamics 365 Marketing
  In this Module, you will learn how to:

  Track customers as accounts and contacts
  Perform account-based marketing
  Configure a lead scoring model
  Lessons

  Manage accounts and contacts
  Create and manage leads

  Module 3: Manage marketing forms and pages
  In this Module, you will learn how to:

  Create marketing forms and embed them on marketing pages
  Create a marketing page
  Preview, validate, and go live with a marketing page
  Create marketing forms and page templates
  Lessons

  Manage forms
  Manage marketing pages

  Module 4: Manage segments and subscription centers
  In this Module, you will learn how to:

  Build a segment
  Create a subscription center
  Manage global and form-specific double opt-in
  Lessons

  Create and manage segments
  Manage subscription centers and double opt-in

  Module 5: Manage emails and journeys in Dynamics 365 Marketing
  In this Module, you will learn how to:

  Create and design email messages
  Preview, validate, and go live with email messages
  Save an email message as a template
  Create a customer journey
  Use real-time marketing and event triggers in customer journeys
  Configure redirect URLs
  Lessons

  Create marketing emails
  Create customer journeys
  Manage content, event triggers, and journeys in real-time marketing
  Manage website visits, redirect URLs, and social postings

  Module 6: Manage events
  In this Module, you will learn how to:

  Create an event
  Create a webinar event using Teams as a webinar provider
  Promote an event
  Manage the event website
  Configure events settings
  Lessons

  Create an event
  Create a webinar event
  Promote and manage events
  Advanced event management features

  Module 7: Create surveys with Dynamics 365 Customer Voice
  In this Module, you will learn how to:

  Manage surveys using projects
  Create a survey
  Personalise a survey
  Distribute a survey to customers
  Lessons

  Create a survey project
  Create surveys with Dynamics 365 Customer Voice
  Send Dynamics 365 Customer Voice surveys

  Module 8: Analyse insights in Dynamics 365 Marketing
  In this Module, you will learn how to:

  Use insights to make decisions about marketing efforts
  Score leads
  View insights related to customer journeys and email messages
  Use the marketing calendar to track your initiatives
  Lessons

  Evaluate marketing initiatives with analytics
  Review the marketing calendar