To have been operating for a long period of time with key stakeholders / or to be ready to step into a more advanced role e.g. dealing with ‘C’ suite clients
To have been operating for a long period of time with key stakeholders / or to be ready to step into a more advanced role e.g. dealing with ‘C’ suite clients
In-Person
Online
Setting the Scene
• Obstacles and challenges of driving for effective Stakeholder engagement
• Understanding the benefits of effective stakeholder management
• The perspective of our business v the client’s business
• Gains to be made from ‘managing’ our relationships
• Consideration for sign-posting where we would like to be in the future
The ‘Value’ we add
• Examination of the client’s view of the relationship
• Analysis of the strategic depth and strength of the relationship
• How to think strategically (re. sector and business understanding)
Our Organisation Brand and Personal Brand
• Clarifying the importance of what we are promoting at an
Organisational and Team level
• Identify our personal brand – how we are perceived and how we wish to
be perceived
• Steps to demonstrate cohesiveness
Researching and Developing the Relationship
• Researching the Stakeholder’s Business / Division
• Researching and learning more about the Stakeholder / Senior Colleagues
• Understanding their business
fundamentals and business objectives
The Information and Communication Needs of Senior Stakeholders
• Understanding their job role focus re. information needs
• The needs of the C.E.O. and key business drivers
• Tailoring our communication message to be role and action focussed
• Personality types; and buying / work preferences
• Tailoring our communication style to personality types
Building Trust
• The Trusted Advisor Model; how to build Trust
• The importance of our credibility, reliability and business intimacy
• How we can undermine and lose Trust in the relationship
• How we can differentiate ourselves in the eyes of our Stakeholders
Conducting Effective Meetings
• The meeting structure for new and / or follow-up meetings; using a
5 stage process for success
• Being prepared for Stakeholder concerns / and having an elevator pitch
• Questioning and listening skills
• Defining success; KPI’s and objective measures; summation
Maintaining and Building a Relationship for the Future
• Key steps to maintaining the relationship
• Using feedback and business insights to develop further depth
in the relationship
• How to plan for the future and talk about business strategy
Personal Action Planning
• Creating momentum and planning for the future
• Crafting your personal approach to management
• Identifying your personal development areas