Persuasion is all about having the right attitude. You cannot imagine a good persuader who is shy and constantly looks down. On the other hand, persuasion is not about hard selling something to someone at any cost, even at the cost of significantly annoying them just for a one-off sale. Good persuasion happens when you are totally convinced and happily accept the view of the persuader. Sometimes you may not even realise you have been persuaded, you just know the correct course of action. Of course, this action could have been suggested by the persuader who have influenced you unconsciously.
In short, persuasion is about having the right attitude as well as knowing a number of useful techniques that can be employed when interacting with others.
Help delegates learn established methods to convince others of their cause in any conversation.
This course covers many areas related to persuasion such as understanding human psychology, how people make decisions, telling good stories, boosting confidence, emotional persuasion and so on. Each technique is presented with numerous examples in different settings. A variety of areas are explored such as one-to-one conversations, writing a pitch, giving a speech and writing and delivering a persuasive story.
Since persuasion is a general skill that touches on many areas of human behaviour, the best way to become better at is to address each area separately and practice it using isolated exercises. This is indeed the approach taken in this course as delegates get to focus on various areas in isolation until they become better in each of them. At the end, delegates are placed in realistic scenarios using a number of general persuasion exercises and are encouraged to use all their skills in synchrony.